At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.
Media Agencies Profit From Arbitrage, But Some Brands Benefit, Too, ANA Finds
More agencies are buying discounted media and selling it back to clients at a premium.
How Valerie Davis Led Stagwell’s Assembly Through Consolidation to Growth
Meet ADWEEK's 2024 Media Executive of the Year.
The 24-Year-Old Neuro Researcher Reshaping Mindshare’s Media Plans and Platform Partnerships
Kelechi Nwankwoala is Adweek's 2024 Media Rising Star.
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.
Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
How Marketers Use Attention Measurement in CTV Strategies
Attention data can help benchmark performance.
Fossil Consolidates Global Media With Assembly
Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.
When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost
Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?
David Yurman Names PHD Global Media Agency of Record
The account moves away from mSix&Partners, and includes traditional and digital channels.
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories
Agency leaders told ADWEEK how they knew it was time to fire their clients.
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.