Ad for Teddy Bears Captures the True Horror of Childhood

Your kid's only hope in the middle of the night

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Teddy bears aren't what they used to be. Seth MacFarlane's Ted made sure of that—the disgusting, foul-mouthed bum. Now, in this spec ad for German teddy-bear company Steiff, we get the opposite: a teddy-bear superhero who's ready to do battle with the fearsome night monsters who stalk your children in their dreams. The minute-long spot from director Denis Parchow shows a boy in dreamland fleeing a horrifying gorilla-type creature with an eyeless face that's little more than a giant set of thick fangs.

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