Old Spice guy personally thanks online fans

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Old Spice and Wieden + Kennedy are well aware that they have a serious megahit on their hands with Isaiah Mustafa, aka "The Man Your Man Could Smell Like." He's done the two main TV spots, as well as the mustache clip, and now, in a truly fantastic addition to the campaign, he's doing a slew of personalized videos in which he thanks individual people—bloggers, YouTube commenters, Twitterers, celebrities—who've complimented his ads online. Check out his message to Apolo Ohno below, and see a

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in