Sony Pictures helps you lose pesky virginity

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This week's little bit of manufactured controversy comes courtesy of Sony Pictures, which is it promoting its upcoming movie The Virginity Hit by putting the phrase "Still a virgin?" on outdoor boards, bus shelters and subway walls across the country. (You can see the movie's trailer below.) For a low-budget comedy with no recognizable actors, this is a pretty smart move, as illustrated by the fact that the ads are being shared via cell phone on the Facebook and Twitter feeds of almost everyone who sees them.

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