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Pop music's newest supergroup features hoop icons Shaquille O'Neal and Stephen Curry, sports broadcaster Erin Andrews, Vine star King Bach … and you.
To showcase Guitar Hero Live's GHTV feature, Activision and AKQA crowdsourced a music video of fans lip syncing Ed Sheeran's "Sing," tossing in clips of the aforementioned stars. Non-stars submitted videos via mobile app musical.ly using the #GuitarHeroTVStar contest hashtag. According to Activision, more than 100,000 clips were collectively viewed more than 100 million times in 10 days.
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