Tobey Maguire Is the New and Really Quite Sullen Face of Prada

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Despite never really showing much interest in fashion up to now, Tobey Maguire is the new face of Prada menswear in ads shot by David Sims. Huh. Random. Maybe they finally saw that horrible dance sequence from Spider-Man 3 and decided he needed their help. They also gave him some promotional copy to read verbatim when Vogue U.K. asked him what the hell he was doing. "A great supporter of the arts, Miuccia Prada has inspired a culture of creativity that is woven through every aspect of her company," Maguire said, adding: "I have such admiration for her artistry."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in