Wellcraft campaign is wobbly on its sea legs

No matter what you're selling, references to scurvy are usually best avoided. And if you're trying to sell boats—in this case, ones made by Wellcraft Marine—that goes double. Unless, of course, your vessels tend to break down a lot, leaving their occupants drifting at sea for months, their skin blotchy and gums spongy after the perishables run out. See two more ads from the series here. The visuals are also disturbing: choppy seas, rusted decks and lots of ugly dead fish.