Accounts

All 6 Major Agency Networks Invited to Pitch for GSK's Global Media Account

The company spent more than $1 billion in the U.S. last year

PHD and GroupM were incumbents on the accountGetty Images

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International pharmaceutical conglomerate GSK, or GlaxoSmithKline, has begun the process of reviewing its global media planning and buying business. Australian trade publication AdNews broke the news yesterday, and today a company representative confirmed the review to Adweek but did not provide additional information.

ID Comms is managing the process, according to multiple sources who also claim that all six major media agency networks (WPP, Omnicom, Publicis, Dentsu, Havas and IPG) have been invited to pitch. A representative for the firm declined to comment.

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