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The Association of National Advertisers has taken a step toward addressing brands’ transparency concerns, updating its contract template for media buying agencies.
“While significant progress has been made in bringing more transparency to the relationships between advertisers and media buying agencies, much more is needed,” ANA CEO Bob Liodice said in a statement. “The new contract template is more comprehensive than the original and contains updates that address the current marketplace. We urge all advertisers to review the changes and incorporate them into their current media agency contracts, where applicable.”
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