Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It's Spot On

'Drink with your face,' says W+K's new U.K. work

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What if a real-life commercial looked, sounded and felt like an SNL skit? It’s happened before, both purposely and accidentally, and it’s happening now in the U.K. with a new Bud Light ad.

The AB InBev brand, which launched there earlier this year, parodies a bunch of hipster, millennial-targeted ad tropes with a musical number that features sun-drenched beaches (in England?) and beautiful “friends” enjoying their bohemian lives. Even a pet rabbit, inexplicably used as a prop, is “an 8 out of 10” on the looks scale, the commercial says.

It’s

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