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Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week.
“Chevron’s global media agency of record has been in place for 16 years,” said the representative. “We’ve elected to test the marketplace to confirm that Chevron has the best media services agency partner.”
One source told Adweek that the review was expected because it arrives at the end of WPP’s latest contract.
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