Home Depot Names BBDO as US Creative Agency of Record

Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot’s selection of Omnicom Media Group’s OMD as U.S. media agency of record in January. Home Depot highlighted the benefits of consolidating with one holding company in a statement confirming the selection.

“We’re thrilled about our new partnership with BBDO. They do a fantastic job of combining art and science throughout the creative process, which with our new shared relationship with OMD, will create great synergy in our strategy,” Home Depot spokesperson Yanique Woodall said in a statement.