Hyundai Agency Innocean Settles Lawsuit With Ad Tech Company Eshots

Filing alleged breach of contract

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Hyundai’s ad agency, Innocean, recently filed a lawsuit against events marketing technology provider eshots in The Superior Court of Orange County, Calif., alleging that the company breached its contract with the agency by failing to adequately meet its requirements.

The suit was settled for an undisclosed sum soon after its official filing on June 25.

An eshots representative told Adweek that “the matter was settled amicably,” but declined to reveal any further details.

“The parties voluntarily resolved their dispute on mutually agreeable terms,” wrote an agency spokesperson.

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