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Just like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research.
“The advertising pitch process is more competitive than ever, with more than two-thirds of companies conducting all or some of their marketing initiatives in-house,” said Carly Fink, principal and head of strategy and research at Provoke Insights. “The
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