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Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency.
This means the company has ended its relationship with Publcis Groupe’s Spark Foundry after just over a year.
“KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and analytics under one integrated agency,” KFC U.S. CMO Andrea Zahumensky said in a statement.
“In addition to its current advertising and creative scope of work for KFC U.S.,
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