Madden 'Legends' Swap Fantasies in All-Star Spot Featuring Nicki Minaj, Quavo, Chris Redd and Lil Dickey

What do Nicki Minaj, Quavo and Lil Dickey have in common? Yes, they've all been known to rap. But they're also huge Madden fans. One might even call them "legends." In a new spot promoting the EA Sports smash and directed by Neal Brennan of Chappelle's Show, two players—including Saturday Night Live's Chris Redd and some guy named Garrett (not David)—live out their fantasy lives as the greatest Madden legends ever. These scenarios include the three rappers, as well as Texans wide receiver DeAndre Hopkins and a particularly uptight English butler. [kickout id="1"] This marks the second ad in a series from Madden's new creative agency of record, Johannes Leonardo. The New York shop beat out other unnamed competitors in a review earlier this year and launched "Make Your Play Part 1" in August. The spot made its broadcast debut on Sunday, with a paid media push starting this week as part of an effort to reignite interest in the game several months following its release as the holidays approach. We're left with one big question: What would one discuss at a power lunch with Nicki Minaj? CREDITS Agency: Johannes Leonardo Client: Electronic Arts Campaign: "Madden 19 – Make Your Play Part 2" Electronic Arts Chief Marketing Officer: Chris Bruzzo VP, Global Brand Management: Anthony Stevenson VP, Content and Digital Strategy: Charles Kha Senior Director, Global Brand Management: Josh Rabenovets Global Brand Manager: Jennica Pearson Head of Video Production: Angelo Ferrugia Director of Content Strategy: Paul Marr Content Strategy Lead: Stephen Gibbons Art Director: Josh Kline Sr. Producer: Troy Smith Producer: Jeff Aho Johannes Leonardo President: Bryan Yasko Chief Creative Officer: Jan Jacobs Chief Creative Officer: Leo Premutico Associate Creative Director: Omid Amidi Senior Copywriter: Maclean Jackson Copywriter: Thomas Woods Art Director: Jacob Mehringer Design Director: Charles Watlington Designer: Ash Mendez Director of Creative Services: Michelle Moscone Project Manager: Kate Collings Head of Integrated Production: Dana May Executive Producer: Brett Fisher Senior Producer: Antonio Burnett Senior Business Affairs Manager: Kacey Kelley Production Assistant: Cary Wolfe Luecke Head of Account Management: Emily Wilcox Management Supervisor: Adam Rubin Account Executive: Kiana Grant Head of Strategy: Mark Aronson Head of Communications Strategy: Meg Piro Film Production: Caviar Director: Neal Brennan Executive Producer: Michael Sagol Producer: Tova Dann Director of Photography: Christian Sprenger Editorial: Arcade Edit Editor: Ali Mao Producer: Andrew Cravotta Executive Producer: Sila Soyer Assistant Editors: Andy Trecki, Sam Barden, Joe Petruccio Visual Effects: Method Studios Color: Company 3 Colorist: Tom Poole Producer: Alexandra Lubrano Music: Human Music and Sound Design Composer: Sloan Alexander Executive Producer: James Wells ONLINE CONTENT - PRODUCTION & POST PRODUCTION B-Unit: Ventura Visuals Videographer & Photography: Thomas Kranzle Photographer: Scott Draper