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Daimler named Publicis as its new global agency network and digital agency partner for Mercedes-Benz, following a six-month review process conducted by Daimler’s internal team and global management consultancy The Observatory International.
Arthur Sadoun announced the news today, referring to it as “the biggest pitch in the industry over the past 18 months, and one of the most significant wins [for] the Groupe in many years.”
Daimler spent around $950 million on measured media globally for the Mercedes-Benz brand in 2017, according to French consultancy COMvergence.
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