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Sunday marked 70 years since David Ogilvy founded the agency that bears his name, but Ogilvy is celebrating this week by looking to the future.
While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and memos from its founder, the majority of the agency’s 70th anniversary will be squarely focused on the next 70 years.
Ogilvy chief communications officer Jennifer Risi told Adweek Ogilvy is “very uniquely positioned” as one of the industry’s oldest agencies, adding that it utilized its brand repositioning in June to help with the anniversary celebration.
The agency will showcase the evolution of its logo as a way to “segue into the future,” Ogilvy Worldwide head of social media and content distribution Adam Kornblum explained.
“We wanted to create a moment that was future-focused.
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