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Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting division.
The agency said the Brand Consulting Group will address the rising “demand for seamless integrated teams across disciplines, best-in-class talent around the globe and cutting-edge offerings that reinvent brands across all consumer touch points.” It is comprised of agencies Hall & Partners, Interbrand, C Space, OurCreative, Siegel+Gale, Sterling Brands and Wolff Olins.
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