Profiles in Black Creativity: Xavier Rivera Mixes Craft Beer With a Good Cause

A campaign he worked on help The Florida Aquarium with its turtle rescue efforts

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Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.

Today, we’re spotlighting Xavier Rivera, senior art director at Duncan Channon, and a campaign he worked at a previous agency, PPK.

The campaign promoted the “Sea Turtle Sour,” a beer created by Tampa-based brewery Coppertail Brewing Co. The beer was specially concocted for The Florida Aquarium, as proceeds from the drink went towards the aquarium’s turtle rescue efforts. 

The beer debuted at a launch party hosted by Coppertail Brewing Co.

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