Telecom Giant Altice Consolidates U.S. Marketing Business With WPP's Wavemaker and Y&R

The company acquired Cablevision in 2016

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The U.S. division of international telecom conglomerate Altice has chosen WPP’s Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of the matter.

The win came without a formal review, though sources say Wavemaker pitched against incumbent Horizon Media, which had managed the media business for approximately one year. Previously, Altice’s U.S. division did not have a creative agency of record.

Spokespeople for Wavemaker, Y&R and Horizon Media deferred to the client, which officially declined to comment.

According to Adweek’s sources, Altice first began working with Y&R in 2017, with the agency handling social media duties for a global campaign featuring

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