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It’s the age-old hippie debate: Do we follow the rabbit down the hole?
In an energetic new ad from agency VCCP, London’s O2 entices hipsters to get out of their flats, as the Brits say, and take that trip. As The Chemical Brothers’ “EML Ritual” thumps incessantly in the background, our heroes follow not one, but multiple blue rabbits down the hole … wherever it may lead.
The 2:20 spot builds on O2’s larger #FollowtheRabbit campaign, which introduced the sole blue rabbit last year.
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