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Nilesh Ashra and Paulo Ribeiro—the founder and managing director, respectively, of Wieden + Kennedy’s creative technology group The Lodge—recently announced that they will be leaving the agency to launch a new and unspecified venture.
Their departures mark a significant shift for The Lodge, which launched in 2013 and effectively served as an “incubator” in which staff could experiment with the latest technologies like AI, VR, CG and experience design to help solve clients’ needs.
“W+K Lodge is about pushing the far edge of creative technology and what we want to explore as a creative company,” said a W+K spokesperson.
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