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WPP’s Wunderman, which will officially merge with J. Walter Thompson to form Wunderman Thompson on Jan. 1, has been named customer-relationship-management (CRM) agency of record for Carnival Cruise Line following a review, effective immediately.
“CRM is a fundamental and crucial part of our company’s data-gathering efforts,” said Penny York, Carnival Cruise Line director of CRM and ecommerce marketing. “With the help of Wunderman’s driven and carefully curated team of professionals, we’re incredibly excited to take our advertising, marketing, business and creative efforts and successes to the next level and to streamline our in-house processes through meaningful changes and improvements.”
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