Barbara Lippert *******
July 18, 2008
OK, so the New Yorker cover boasting an Oval Office portrait of the militant Obamas provided smokin' hot fodder for the media for a couple of days, until the frenzied pack moved on.
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Benjamin Palmer
June 30, 2008
I was in Cannes the other week. Not too bad, I guess. One night at an event hosted by a media company, I had a brief conversation where I was asked one of the questions I get asked at these sorts of things, where I am the "interactive guy" amongst the "ad guys."
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Mark Wnek
June 16, 2008
Data; don't you just love it? Call me Mr. Logic, but as a creator of communications and business ideas, data -- and by data I mean anything and everything numerical, informational, strategic or otherwise, before or after the event of creation and airing -- is the floor on which I walk, the air that I breathe, the arrows in my quiver...
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Robert Thompson
June 09, 2008
When I asked my students which of them planned to vote in November, they all raised their hands. More than half of them then revealed that this would be the first time they would vote in a presidential election.
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Ellie Parpis
January 28, 2008
What motivates you to run? That was the question Crispin Porter + Bogusky asked in its first big brand spot for Nike+. And it sure is a big production, chock-full of chase scenes from ancient Roman times to today. It is an engrossing commercial to watch, mostly because you have no idea what's going on, and well-produced action scenes always pull you in.
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Bob Greenberg
June 16, 2008
Advancements in technology over the last decade have challenged many long-held marketing truths. Now they're also flipping media planning on its head. One of the most significant technology-driven trends is participatory culture, which resulted in the democratization of media and opened the door for consumers to take part in the media production and distribution process -- meaning professionals are no longer the only players in the game.
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Alison Fahey
October 15, 2007
Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, is being inducted in The One Club Creative Hall of Fame this week. The legendary ad man spoke to Adweek editor Alison Fahey on a broad range of topics spanning the Mad Men era to the industry's current state of affairs.
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Guest Columns
July 23, 2008
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
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