Cultural Movements Usurp Traditional MarketingJuly 16, 2008 I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.More 
You've Lost That Selling SpiritJuly 14, 2008 Television commercials are losing their ability to sell. This thought came to me after being inducted into the Direct Marketing Association Hall of Fame a few months ago, when someone asked me how TV advertising had changed over the past 40 years.More 
WOM: Just Don't Do ItJuly 14, 2008 Much has been said about it. Much has been written about it. There is even an industry association for it. But "word-of-mouth marketing" isn't something you can, should or need to do.More 
The Year That Wasn'tJuly 07, 2008 It's funny (or maybe it isn't), but this year seems to be filled with a series of non-events in the advertising world. The Super Bowl (or Stupid Bowl) was a big dud. The upfront came and went with a whimper.More 
An Open Letter to the CEO of WPPJuly 07, 2008 Dear Mr. Sorrell: I read your comments from Cannes in The New York Times article "Ad Leaders See Web's Threat and Promise."More 
In This TogetherJuly 02, 2008 The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle.More 
Workingman's CannesJuly 01, 2008 In the winter of 1988, during my sophomore year in college, I spent a chilly January in Cannes. To this day the only French I truly mastered was, "Bonjour, je voudrais un sandwich -- trois tranches du jambon et fromage -- et un biere, s'il vous plait."More 
In-Game Ads Put Brands in PlayJune 30, 2008 Your audience will continue to shrink. It's that simple. You've already lost young men to digital media. New demographics disappear from traditional media every day. (Shown: Stephanie Becker.)More 
(Author)ity: The Importance of StorytellingJune 25, 2008 Stories define us. Since early cave dwellers left their graffiti in Lascaux, listening to and telling stories have moved people.More 
Sagging Markets? Look To ChinaJune 23, 2008 If your to-do list right now focuses on reducing budgets and cutting back marketing expenditures, then you probably need some good news.More 
You Are Not My FriendJune 23, 2008 Like a reformed tax-and-spend politician who's suddenly seen the light, ad agencies are busy telling anyone who'll listen that they're not about selling anymore.More 
Categorical Support for CannesJune 16, 2008 Do advertising shows truly reflect what's happening in our industry? In my estimation, this is not the question we should be answering.More 
'50' Is NiftyJune 11, 2008 Advertising isn't what it used to be. Thirty-second broadcast spots are becoming 37-second viral videos. Clever headlines are being edited for Twitter. Radio spots are . . . well, poor suckers never got much respect anyway.More 
Citi Awakes From SlumberJune 09, 2008 I am not a licensed financial advisor, so take no stock advice from me. However, if I were, I would put a strong buy on Citi.More 
Why Do Great Creative?June 09, 2008 At a recent awards show, we were fortunate to bring home a few more Best This and Best That trophies, but the polite applause was soon replaced with whispers throughout the ballroom: "Our clients don't really want great creative;" "We get good awareness and message recall scores. That's what counts. Why waste your time doing 'cool stuff'?"More 
It's Tough to Be a Good CD These DaysJune 02, 2008 With many advertising agencies continually shuffling and reshuffling their organizational decks, one badly drawn line seems to survive every upheaval.More 
Shiny Metal ObjectsMay 28, 2008 Yes folks, it's that time of year again when hearts go aflutter with visions of shiny metal objects. I'm speaking, of course, of awards season.More
Conversation KillersMay 26, 2008 The movie Rounders contains a life lesson: "When sitting down at the poker table, look around for the sucker. If you don't recognize the sucker, get up and leave, because the sucker is you."More 
Mobile Without MistakesMay 22, 2008 "How do we not make the same mistakes the Internet guys made?" is the most common question I get from each of the "newer" media channels, whether it be digital out-of-home media, Internet protocol TV or mobile.More 
The Internet on SteroidsMay 21, 2008 If advertisers thought online/digital advertising was a challenge, there is bad news. A tidal wave is about to hit a brand near you.More 
Mother of InventionMay 19, 2008 I hate the term "emerging media." It should be banished from the lexicon of marketing and advertising. My problem isn't with "emerging," it's with the loaded word "media."More 
Crossing the LineMay 14, 2008 Lately, when I catch up with friends and colleagues about agency life, they inevitably say, "Wow, it's amazing how you've reinvented yourself ... you've truly evolved who you are in this business."More 
No Such Thing as a Free LunchMay 12, 2008 There is a term that conjures up abhorrent visuals featuring the droves of mini-malls that pepper our communities, parking lots packed with minivans, and endless aisles of cheese puffs, canned beans and toilet paper.More 
Leading With DigitalMay 07, 2008 Last night I had dinner with the head creative director of an agency on the West Coast. We were discussing the topic that seems to be on everyone's mind: "How does an agency truly become digital?"More
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News
Havas Posts Record 8% First-Half Organic Gain
July 25, 2008
BOSTON Riding strong Asia-Pacific results and surpassing most analysts' expectations, Havas today reported record first-half organic revenue growth of 8 percent to approximately $1.184 billion. (Havas CEO Fernando Rodes Vila is shown.) Read Full Article