Columns
July 23, 2008
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.Read Full Article
July 16, 2008
I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.Read Full Article
July 14, 2008
Television commercials are losing their ability to sell. This thought came to me after being inducted into the Direct Marketing Association Hall of Fame a few months ago, when someone asked me how TV advertising had changed over the past 40 years.Read Full Article
July 14, 2008
Much has been said about it. Much has been written about it. There is even an industry association for it. But "word-of-mouth marketing" isn't something you can, should or need to do.Read Full Article
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AdweekMedia Roundtable
At The Roundtable, the business community for media, marketing and advertising professionals, is an excellent way to meet others, grow your business, and build your professional network.
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Webinars
January 27, 2008
Join The Hollywood Reporter and Adweek for this on-demand Web Seminar sponsored by PermissionTV and hear from industry experts how video on the Web is becoming a critical advertising campaign component. Attend this online-only event and learn the right way to incorporate Video 2.0 into your next initiative.Read Full Article
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AdLand
June 30, 2008
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Events Calendar
FOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
New World Stages, Worldwide Plaza, New York
July 28
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Advertising Forum - Executives Speak Out
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