 Top Management Hire at Casanova PendrillJuly 21, 2008 Ingrid Otero-Smart will join Costa Mesa, Calif.-based Hispanic shop Casanova Pendrill in August as president, CEO, replacing Dan Nance, who will become chairman. Otero-Smart has been president of Anita Santiago Advertising for the last three years.Nance called Otero-Smart "a respected industry veteran who knows the Hispanic consumer and marketplace expertly."  Bernier Goes West to SeattleJuly 21, 2008 Hydrogen Advertising in Seattle has added Lauren Bernier as account manager. Bernier will report to Cindy Dunbar, director of account management, and work on Microsoft and Precor. She arrives from RPM Advertising, Chicago, where she worked on brands such as Harrah's Horseshoe Casino Hammond. She is a former member of the U.S. Junior Olympics field hockey team.  Berk Moves Up at Universal PicturesJuly 21, 2008 Universal Pictures has promoted Julie Berk to svp of creative services at the Universal City, Calif., studio, reporting to Eddie Egan, president of marketing. Berk, former vp of creative services, will expand her responsibilities to cover all aspects of motion picture print advertising for Universal theatrical releases. She formed the creative services department upon joining Universal in 1995 as director of creative advertising.  Reynolds Signs With CaratJuly 21, 2008 Patrick Reynolds has joined Aegis Group's Carat in Boston as svp, director of client services. In the new position, Reynolds will be responsible for all accounts managed at the office. Most recently svp of marketing at Tweeter, Canton, Mass., his background includes stints as svp with Publicis on the Dish Network account; at Hill, Holliday, Connors, Cosmopulos on Dunkin Donuts; and as an account supervisor at DDB Chicago on McDonald's.  Avenue A/Razorfish Promotes HaskinJuly 21, 2008 Sam Haskin has advanced to client partner at Avenue A/Razorfish in Los Angeles. The former director of business development will oversee client management at the office, which handles NFL Digital Media, Mattel and Disney, among other accounts. Colin Kinsella, president of the West region, said that Haskin's "strong client service, account management and business development skills have quickly delivered outstanding results."  Ramos Rises at Jay AdvertisingJune 20, 2008 Roberto Ramos has been promoted to account director and director of Hispanic advertising on Buick, Pontiac and GMC at Jay Advertising in Los Angeles. Ramos previously worked at Maxim Group and Bates Advertising. Jay also added former McCann Erickson and Martin-Jay Retail veteran Michele Beltran as senior account executive and former Martin-Jay account executive Jorge Avalos as Hispanic marketing account executive for Buick, Pontiac and GMC in Southern California. Amanda Jakovich, formerly of Cramer-Krasselt and Team One, has joined Jay as Western region vp, account director for the retail automotive division. Vicki Czuprinski, most recently with Martin-Jay, has arrived as Western region account director for the GM Southwest marketing association at Jay's Phoenix office.  Italia, Marlis Form Wild CanaryJune 20, 2008 Richard Marlis, former evp of Klasky-Csupo's commercial division ka-chew, and Carmen Italia, marketing executive and founder of Italia Partners, have joined forces to start Wild Canary in Burbank, Calif. Liz Seidman is on board as executive producer of animation, and directors Paul DeMeyer and Gary Johns and producer Chris Hutchison have signed with the venture. Spots for Mucinex and Chuck E. Cheese are already under way, along with projects for Disney, Marvel Studios, Cartoon Network and Fox. Italia owned and ran his own studio, building it to billings of over $100 million and working for clients such as CompUSA, Sears, Wendy's and True Value.  Wang Arrives at Avenue A/RazorfishJune 20, 2008 Avenue A/Razorfish has named Jason Wang technology director at its Los Angeles office. Colin Kinsella, West region president, lauded Wang's "strong technology expertise in a variety of industries." The L.A. office works for Fox and Yahoo!, among other clients. In his new post, Wang will manage the i-agency's technology team as well as its business development projects. Previously, he was a technology strategist and engagement manager at SpeakTech.  Bera Moves to Bradshaw AdvertisingJune 20, 2008 Bradshaw Advertising in Portland, Ore., has hired Monique Bera as production manager, according to Barbara Bradshaw, president, to whom she reports. Prior to joining the independent agency, Bera was print and production manager at the Martz Agency in Scottsdale, Ariz. Clients with whom Bera has worked include Mercedes, Burger King, Nintendo and the Phoenix Suns.  Beindorf Returns to Campos Creative WorksJune 20, 2008 Campos Creative Works, Santa Monica, Calif., has rehired Jennifer Beindorf as director of strategic development, according to Julio Campos, founding partner and creative director. In her new position at CCW, Beindorf will be responsible for new business development. Most recently, she was svp of automotive at IAG Research, which she joined after her first stint at CCW as vp of sales, marketing and account management from 2002-05.  Warner Bros. Consumer Products Promotes ZiehlJune 20, 2008 Barry Ziehl has progressed to svp of worldwide public relations and marketing at Warner Bros. Consumer Products in Burbank, Calif., according to Karen McTier, evp of domestic licensing and worldwide marketing, to whom he reports. Ziehl will continue to drive the global PR efforts for WBCP and its affiliated entertainment brands while adding responsibilities for the DC Comics and Franchise Films marketing group. He has been with WBCP since 1999. Before that, Ziehl worked in marketing for the U.S. Postal Service, Washington, D.C.  Joseph Assumes PresidencyMay 30, 2008 Eric Joseph has become president and COO of mobile marketing firm 3rd Dimension, New York, taking over for founder Paul Grillo, who continues as CEO. Joseph will deploy the company's mobile video, real-time traffic service and develop a national mobile ad network. Previously, he was svp and worldwide marketing director for Titan Worldwide, an out-of-home ad sales company. Before that, Joseph was at SFX/Clear Channel Entertainment.  Wieden Enlists Car ProMay 30, 2008 Wieden + Kennedy has appointed Lee Newman managing director of its Amsterdam, the Netherlands, office. Newman joins executive creative directors John Norman and Jeff Kling on the management team of that agency location. Newman was previously at Omnicom Group's GSD&M Idea City in Austin, Texas, as svp and group account director on BMW. Before that, he worked at McKinney in Durham, N.C., on Audi.  Chang at Turner EntertainmentMay 30, 2008 Dennis Chang has moved to Turner Entertainment New Media, Los Angeles, as West Coast sales manager for the group and national sales manager for NBA.com. He reports to Walker Jacobs, svp, Turner Entertainment New Media ad sales. Chang most recently served as vp of online advertising sales at HuffingtonPost.com, which he joined while it was still a startup, building the company's national ad sales team and developing the site's sales strategy. He's also a former Northeast account executive for Reuters.com.  Nichols Joins KidrobotMay 30, 2008 Wildbrain Animation Studios, San Francisco, has added Jacq Nichols as director of business development at its New York-based Kidrobot subsidiary, where she will oversee the studio's commercial and short-form sales and marketing efforts. She reports to Andrea Mansour, vp and executive producer. Nichols was most recently director of business development at RhinoPost, New York, and previously worked at ReelFX/Radium, where she managed new commercial business. In those jobs she worked with agencies representing brands such as AOL, Bose, Cartoon Network and Pepsi, among others.  Moxie Adds MiddletonMay 30, 2008 Daina Middleton has joined Sunao, Atlanta, the online and buzz-marketing unit of Moxie Interactive, a division of Zenith Media Services. Middleton will manage the customer insight, marketing analytics and emerging trends department. She reports to Kris Zagoria, founder and CEO at Moxie. Middleton's background includes a stint as director of global advertising and interactive marketing at Hewlett-Packard’s TM Imaging and Printing Group.
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