One of the biggest challenges facing marketing and advertising executives is not whether or how often to promote their brands, it’s where and through what vehicles. In this “2.0” world, agencies, brand marketers and media companies are faced with the ongoing challenge of determining what medium they should invest in to get their message across effectively.


As the Web 2.0 concept becomes a reality, more companies and individuals are embracing innovations like user-generated content, social networking and online video as an effective way to provide and receive information. Years ago, nobody would have thought that online video content would be a priority, but today video plays an important role in any company’s online strategy.


Video 2.0 enables organizations to target their audience how and when they want to be reached with a customized message – and increasingly they want to be reached through online video. Companies spent $471 million in online video ads in 2007, according to Forrester Research, and they are projected to spend $7.1 billion by 2012 (a 72% CAGR). By that time, there will also be 183 million online video viewers; a significant increase from 2006’s 114.3 million, according to eMarketer. However, the perception that video online is rife with barriers for users and service makers alike – from content creation to platform selection – is preventing many from moving forward.


Join The Hollywood Reporter and Adweek for this on-demand Web Seminar sponsored by PermissionTV and hear from industry experts how video on the Web is becoming a critical advertising campaign component. Attend this online-only event and learn the right way to incorporate Video 2.0 into your next initiative.