No Limits for Infinity

Sept 25, 2008

What do you do for an encore after being featured as a go-to event marketing resource in the finale of Donald Trump's NBC hit The Apprentice? For Infinity Marketing Team, the answer is: Continue blowing away clients' expectations.



    Case in point: IMT's "Kodak Inspiration Tour," a 4,000-square-foot interactive exhibit showcasing Eastman Kodak cameras, printers and digital frames-and showing how much fun it can be to create memorable keepsakes. The tour, which made creative use of Disney characters in Cinderella's Castle and the No. 12 Kodak Dodge NASCAR vehicle, attracted 185,000 people and motivated a whopping 55 percent (25 percent more than the clients of them to purchase Kodak products.

    "When you're creating an amazing experience for people and showing them some really innovative ways to use the latest technology, it inspires them," says Chad Tons, president and CEO of IMT, headquartered in Hollywood with offices in New York; Vail, Colo.; and Hawaii.

    In another "inspiring" effort, IMT transformed an empty Manhattan loft space into a chic setting for co-clients Citi and AT&T, to celebrate the introduction of their AT&T Universal Savings Card. The big event of the night, the unveiling of the new card, featured dramatic lighting, confetti cannons and-get this-models in illuminated acrylic cases.

    And IMT keeps expanding its service offerings and initiatives. It recently put on its first awards show-the "Golden Calculator Awards" to honor the 35th anniversary of the first hand-held scientific calculator by Hewlett-Packard-launched its own furniture company, Design 8 Furniture, providing set pieces for events; set up a digital division; and started taking steps to change its environmental impact, such as using hybrid vehicles that conserve fuel whenever possible. "It's something that clients are really starting to ask about," says Tons.


Download the 2008 Experiential Marketing section here (PDF)

For more Experiential Marketing coverage:
Part I
Part II

Download the 2007 Experiential Marketing section here (PDF)