|
News > Agency
MPG Adds Exec on Jones ApparelMisher moves over from OptimediaJuly 16, 2008 NEW YORK Late last month, MPG won the Jones Apparel account without a review. Now the Havas-owned shop has recruited a former supervisor on the business to run the assignment out of New York. Stacy Misher has joined MPG as svp, group account director. The client, which moved from Aegis Group's Carat, spends an estimated $30 million on ads annually, according to Nielsen Monitor-Plus. Jones Apparel labels include Nine West, Jones New York, Anne Klein, Easy Spirit and Bandolino, among others. Misher, 40, reports to Charlie Rutman, CEO of MPG North America. She moves from Optimedia in New York, where she was a vp, group director, working on Lancome, Giorgio Armani Parfums & Beauty and European Designer Fragrances, among others. Earlier at Carat, Misher served as an account director while Rutman was president of the agency. In addition to Jones, her clients included Pernod Ricard, Luxottica, Phillips de Pury & Luxembourg, Festina and CBS. Rutman said Misher has "demonstrated an impressive track record in leveraging consumer insights, organizing strategic service offerings and leading new thinking in online and traditional media and marketing plan development on behalf of clients." MPG Adds Exec on Jones ApparelMisher moves over from OptimediaJuly 16, 2008
NEW YORK Late last month, MPG won the Jones Apparel account without a review. Now the Havas-owned shop has recruited a former supervisor on the business to run the assignment out of New York.
Stacy Misher has joined MPG as svp, group account director. The client, which moved from Aegis Group's Carat, spends an estimated $30 million on ads annually, according to Nielsen Monitor-Plus. Jones Apparel labels include Nine West, Jones New York, Anne Klein, Easy Spirit and Bandolino, among others. Misher, 40, reports to Charlie Rutman, CEO of MPG North America. She moves from Optimedia in New York, where she was a vp, group director, working on Lancome, Giorgio Armani Parfums & Beauty and European Designer Fragrances, among others. Earlier at Carat, Misher served as an account director while Rutman was president of the agency. In addition to Jones, her clients included Pernod Ricard, Luxottica, Phillips de Pury & Luxembourg, Festina and CBS. Rutman said Misher has "demonstrated an impressive track record in leveraging consumer insights, organizing strategic service offerings and leading new thinking in online and traditional media and marketing plan development on behalf of clients."
Other Agency News
|
||||||||||||||
Save
E-mail
Print
Most Popular
RSS
Reprints
ADWEEK'S NIGHTLY NEWS
Receive a comprehensive roundup of the biggest stories of the day.
|
BREAKING NEWS ALERTS
Sign up to be the first to hear about the biggest breaking news stories.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Video
ADVERTISEMENT
Creative
Postaer Writes the 'Good Book'
August 18, 2008
NEW YORK Steffan Postaer, chief creative at Euro RSCG in Chicago, has been grappling with his own spirituality and career path for years. How do you "do the right thing" when you are in the business of promoting six of the seven deadly sins? "By writing this book," says Postaer with a laugh His second novel, The Happy Soul Industry, a book about God hiring an ad agency to market heaven, is due out this month from Inkwater Press. Read Full Article
ADVERTISEMENT
Community
Did China Rediscover Its Soul?
In my 2005 book, Billions: Selling to the New Chinese Consumer, I asked whether the Middle Kingdom would summon enough courage to show the best side of itself.
Read Full ArticleMore Guest Columnists
Letting Go of the Credit
As I get older I realize I've spent my entire career surrounded by A-type personalities, alpha people. In my early days at Ogilvy and Lowe, before political correctness ruled, getting your idea through was a fight to the death.
Read Full ArticleMore Mark WnekBASICS OF DIRECT MARKETING
The Direct Marketing Association presents a condensed two-day version of its best-selling seminar.
August 20, 2008 - August 21, 2008
Scott Conference Center, Omaha, Neb.
URL: www.the-dma.org
At The Roundtable
AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts.