Coke Designs Olympics PushJuly 21, 2008 NEW YORK As part of its Beijing Olympics push, Coca-Cola tries to forge stronger connections with consumers in a digital program, "Design the World a Coke," that focuses on the social-networking space. Read Full Article 
Converse Turns Up the NoiseJuly 14, 2008 "Celebrate" and "provoke." Those are the words that Geoff Cottrill, CMO of Converse, uses to describe the advertising strategy of the North Andover, Mass.-based shoemaker. "Our whole mission is to inspire originality and be an advocate and catalyst for creativity," he says. Read Full Article 
Marketing Reboots TV, Movie HitsJuly 11, 2008 LOS ANGELES While the audience out there for The X-Files: I Want to Believe remains unknowable, Fox hopes the spooky sequel can become the latest example of a successful "reboot": thawing out a dormant film franchise after years in deep freeze. Read Full Article 
Agencies Seek the Right MixJune 30, 2008 At any good agency, in five years there will be little distinction between digital creative executives and their traditional counterparts. At some agencies that is already changing, but not quickly enough to keep pace with technology and consumer behavior. Too often, traditional creatives view the role of digital execs as a back-end resource focused on executing others' ideas. And those in digital have not necessarily thought of their work in big conceptual terms or exerted enough influence over the creative process or with clients. (R/GA's Robert Rasmussen is shown.) Read Full Article 
Profile: Steve LambertJune 30, 2008 Steve Lambert, a conceptual artist and co-founder of the Anti-Advertising Agency, is, depending on your perspective, a wry cultural critic or a loose cannon who must be stopped. Read Full Article 
Talk Dirty to MeJune 23, 2008 In a new Cottonelle commercial, people fall on their butts while rollerblading, perch on bike fenders and sit on scorching car hoods. "The world can be tough on bottoms," intones a voiceover. "But you can do one kind thing for yours. Treat yourself to a little Cottonelle comfort. And be kind to your behind." Read Full Article 
Profile: Niels SchuurmansJune 23, 2008 "Being the youngest of five children, it was either be heard or be forgotten," says Niels Schuurmans, who has applied that lesson in every phase of his career. Read Full Article 
Profile: Colleen DeCourcyJune 16, 2008 In a few years, the International Advertising Festival in Cannes may not even include a Cyber category, predicts Colleen De-Courcy, jury president of that competition at this year's event. Read Full Article 
Milking the InternetJune 09, 2008 MySpace was used to help launch the latest "Milk mustache" ads (including one featuring Miley Cyrus, and one with Batman -- a tie-in with the upcoming Dark Knight movie). Also, behind-the-scenes videos such as one documenting Cyrus' "Milk mustache" photo session are being posted. Read Full Article 
Profile: Jane RockwellJune 09, 2008 As Jane Rockwell leaves the studios of Fox affiliate KDFW, she knows she's put on "a good play" for new client Expedia.com during Good Morning Dallas. She arrived in town the previous day, having meticulously groomed an Expedia employee to banter on air with the local talent about affordable family vacations. "Fortunately, we had to do very little media training," Rockwell says of the rep. "She's a natural." Read Full Article 
Ideas That InspireMay 26, 2008 It's not every day that an agency gets an assignment to celebrate a country's new beginning. But Fisnik Ismail's agency, Ogilvy in Kosovo, did not actually have the official government assignment to commemorate the Serbian province's independence earlier this year. Read Full Article 
Profile: Ralph SteadmanMay 26, 2008 Mess up. So says the famed British illustrator Ralph Steadman, who believes going off track is the key to creativity. In fact, if it weren't for his own clumsiness, Steadman explains from his home studio in Kent, England, the distinctive blot-filled illustrations that define his work and his decades-long partnership with the late Hunter S. Thompson would never have happened. Read Full Article
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Havas Posts Record 8% First-Half Organic Gain
July 25, 2008
BOSTON Riding strong Asia-Pacific results and surpassing most analysts' expectations, Havas today reported record first-half organic revenue growth of 8 percent to approximately $1.184 billion. (Havas CEO Fernando Rodes Vila is shown.) Read Full Article
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