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Lenovo Sees Olympics as U.S. Springboard

July 21, 2008

NEW YORK Lenovo hopes a campaign that begins next month during NBC's broadcast of the Beijing Olympic Games helps raise the brand's profile among U.S. consumers. (A scene from a recent Lenovo ad is shown.)

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Ad of the Day

Reebok "Migration"video

Client: Reebok International Ltd.

Brand: Reebok Athletic Footwear

Description: Like other species, pro football players have their own migratory patterns. Summer is when they...

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Critique

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'New Yorker' Cover Misses Mark

July 18, 2008

OK, so the New Yorker cover boasting an Oval Office portrait of the militant Obamas provided smokin' hot fodder for the media for a couple of days, until the frenzied pack moved on.Read Full Article

Features

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Coke Designs Olympics Push

July 21, 2008

NEW YORK As part of its Beijing Olympics push, Coca-Cola tries to forge stronger connections with consumers in a digital program, "Design the World a Coke," that focuses on the social-networking space.Read Full Article

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Miguel Promotes AT&T's Mi Portal

July 24, 2008

NEW YORK AT&T has tapped Latin crooner Luis Miguel to help promote the relaunch of its bilingual Web site, Mi Portal, and to entice online users with exclusive subscriber-only music videos and interview content.Read Full Article

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Carl's Jr. Pumps Up Breakfast Sandwich

July 23, 2008

NEW YORK CKE Restaurants continues to live up to its reputation of serving up "food porn" (as the Center for Science in the Public Interest, Washington, so colorfully called its Hardee's Thickburgers). This week, Carl's Jr. introduced its "Monster Breakfast Sandwich."Read Full Article

More Best SpotsMore Best Spots

Nike "Turning Spanish"video

Client: Nike, Inc.

Brand: Nike Athletic Footwear

Description: Unpacking the imagery in this Nike spot reveals the spirited fun and flavor of the brand. English...More

Visa "Redmond"video

Client: Visa USA, Inc.

Brand: Visa Credit Card

Description: In a 1992 Olympics race, Derek Redmond and his father finished last, but they finished....More

How to Submit Your Best Spots Video

All you need to know to submit your nominations for Best Spots of the Month. More

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