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Lenovo Sees Olympics as U.S. Springboard

July 21, 2008

NEW YORK Lenovo hopes a campaign that begins next month during NBC's broadcast of the Beijing Olympic Games helps raise the brand's profile among U.S. consumers. (A scene from a recent Lenovo ad is shown.) Read Full Article

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Nike Prepares Global Effort

July 17, 2008

NEW YORK This week Nike pushes forth with what it is calling the largest campaign in the brand's history. Based around the Olympics in Beijing, Nike will debut a new global spot called "Courage," continue to promote the Nike Hyperdunk shoe and launch the "Human Race" event. Wieden + Kennedy is the client's long-time lead agency. Read Full Article

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WPP Taps Global Creative Chief

July 17, 2008

NEW YORK WPP Group today said it has named John O'Keeffe worldwide creative director, reporting to CEO Martin Sorrell (shown) and overseeing activities across the holding company's many agencies and disciplines. Read Full Article

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5 Nominees Emerge for Commercial Emmy

July 17, 2008

NEW YORK The Academy of Television Arts and Sciences in Los Angeles announced the nominations for Outstanding Commercial today. Read Full Article

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Lippert's Podcast: Wal-Mart Remakes Its Logo

July 16, 2008

NEW YORK Our ad critic Barbara Lippert analyzes the new Wal-Mart logo with Brian Collins, chairman and creative director of Collins, a brand innovation and design company based in New York. Read Full Article

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Burnett CDs Join McCann S.F.

July 16, 2008

NEW YORK Josh Denberg and Paul Hirsch, formerly executive vice presidents, creative directors at Leo Burnett, Chicago, have joined McCann Worldgroup in San Francisco as senior vice presidents, group creative directors. Read Full Article

TBWA\C\D Makes Senior Creative Moves

July 11, 2008

LOS ANGELES Creative directors Jimmy Smith, Kerry Feuerman, Perry Fair and Jayanta Jenkins have joined Omnicom's TBWA\Chiat\Day shop here, beefing up the Gatorade and Nissan/Infiniti businesses. Read Full Article

Sony Pictures Names Gargotta Ad Chief

July 10, 2008

LOS ANGELES Tommy Gargotta has been named president of worldwide creative advertising for Sony Pictures Entertainment. Read Full Article

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Apple iPhone 3G: 30-Minute Marketing

July 09, 2008

NEW YORK  One of the most talked-about aspects of the Apple iPhone 3G is a half-hour instructional video on Apple.com that lovingly details each new feature and function. But if you really think about it, it's a 30-minute ad, said Charles Golvin of Forrester Research. Read Full Article

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Senior Creatives Shift at Wieden

July 07, 2008

LOS ANGELES Creative directors Mark Fitzloff and Susan Hoffman have been elevated to executive creative directors at Wieden + Kennedy. They will effectively be running the creative department at the Portland, Ore., headquarters of the independent shop. Read Full Article

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Teen Angst Fuels Penney's Back-to-School Push

July 07, 2008

NEW YORK JC Penney emphasizes its clothing lines -- many of them just hitting stores -- in a back-to-school campaign from lead creative agency Saatchi & Saatchi that breaks next week. Read Full Article

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Penney CMO: Saatchi's Response OK

July 03, 2008

NEW YORK JC Penney CMO Mike Boylson said today that he was satisfied with lead creative agency Saatchi & Saatchi's response to the "Speed Dressing" fracas at Cannes last month. Read Full Article

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Nike Goes Mobile in Hong Kong

July 03, 2008

NEW YORK Throughout Hong Kong the Nike swoosh and a T90 image appear together in mysterious black-and-white signs with just enough information to urge soccer fans to find hidden codes they can text in, each leading to the next secret destination. Read Full Article

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Fietsam Joins Energy BBDO as CCO

June 30, 2008

NEW YORK Dan Fietsam, evp, ecd at Publicis West, is leaving the Seattle agency to join Energy BBDO in Chicago as chief creative officer. Read Full Article

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Calling on NBA Fans

June 30, 2008

It could have been the same old Super Bowl story. A creative team toils for months, and a client spends millions, on 30-seconds of big-game glory. Then, the applause fades, the spot is relegated to routine rotation and, ultimately, assumes its final resting place on the agency reel. Read Full Article

Exhibition Reveals Madison Ave.'s 'Real Men and Women'

June 24, 2008

NEW YORK Who can forget some of America's best-loved slogans like "I want my MTV" and "Melts in your mouth, not in your hands"? But, who actually remembers the creative minds behind them? Read Full Article

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Confusion in Cannes

June 23, 2008

CANNES, FRANCE If one piece was the talk of Cannes, it was HBO's "Voyeur." BBDO weaved together 11 different elements, including a compelling video-rich Web site, an outdoor projection, TV and print, to show that HBO remains the king of storytelling. Read Full Article

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Cannes: Cadbury, Xbox Take Film Kudos

June 21, 2008

CANNES, FRANCE Four Grand Prix Lions were awarded at the final prize ceremony at the 55th International Advertising Festival here tonight, with two top honors given by the Film jury and two by the Titanium & Integrated jury. The top Film winners were Cadbury's "Gorilla" by Fallon, London, and Xbox Halo 3's "Believe" by T.A.G./McCann Worldgroup, San Francisco. The Titanium Grand Prix went to Uniqlo's "Uniqlock" from Projector Tokyo. Read Full Article

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Sorrell Questions Google's Intentions

June 20, 2008

CANNES, FRANCE With Google's deal to serve search results on Yahoo! barely one week old, it was only fitting that WPP Group CEO Martin Sorrell seated two executives from the companies side by side at a panel discussion he moderated at the International Advertising Festival. Read Full Article

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'Uniqlock' Among Top Cyber Winners at Cannes

June 18, 2008

CANNES, FRANCE The Cyber Lions jury awarded three Grand Prix prizes, with jurors describing the winners as vehicles to send a message about the direction of the industry. Among the big winners: Projector Tokyo for "Uniqlock" (shown). Read Full Article

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Energizer Takes Press, Coke Rules Design

June 18, 2008

CANNES, FRANCE DDB South Africa swept the Press category, nabbing the Grand Prix at Cannes for its work on behalf of Energizer (photo) while Turner Duckworth took top honors in Design. Read Full Article

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HBO's 'Voyeur' Wins Outdoor Grand Prix

June 17, 2008

CANNES, FRANCE Three Grand Prix Lions were awarded at the Media, Outdoor and Radio Lions Awards ceremony at the 55th International Advertising Festival here tonight. HBO's "Voyeur" by BBDO is shown. Read Full Article

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Cannes Honors 'Lead India,' HBO's 'Voyeur'

June 16, 2008

CANNES, FRANCE The first Grand Prix Lions awarded here at the 55th International Advertising Festival tonight went to JWT India for its "Lead India" campaign (shown) on behalf of The Times in India and BBDO in New York for its HBO "Voyeur" work. Read Full Article

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Will Cannes Make the Leap?

June 16, 2008

This week, more than 12,000 members of the ad industry will descend on the South of France in their yearly pilgrimage to honor the craft and celebrate the importance of advertising. In many ways, Cannes is a perfect reflection of the ad industry. The city itself is glamorous and beautiful, yet downright gauche and a little scruffy at times. Read Full Article

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The Evolution of the Lions

June 16, 2008

NEW YORK Cannes, which began by honoring only "TV and cinema ads," has evolved to include new categories. So Adweek has come up with its own distinctions to honor some of the hard-to-pinpoint activities that are playing an increasing role in brand marketing. Read Full Article

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