custom reports   special reports

Executive Education and MBA Guide

Advancement Strategies: Trends and Offerings in Executive Education Part I
June 09, 2008
Across the gamut of advertising and marketing disciplines-on both the agency and client sides- executives are realizing that if they want their careers to reach their full potential, they need more broad-based knowledge, more up-to- date information and, most of all, more continuing executive education.

Advancement Strategies: Trends and Offerings in Executive Education Part II
June 09, 2008
An Amtrak ride north, in the headquarters of the American Association of Advertising Agencies, executive education is top-of-mind for Nancy Hill. The president and CEO of the AAAA in mid-May hired David Prince as senior vp of training, education and development to help oversee the day-to-day operations of the organization's educational programs.

Advancement Strategies: Trends and Offerings in Executive Education Part III
June 09, 2008
While the AAAA puts the finishing touches on its brand-new center, one of the country's most highly ranked institutions is carrying on a tradition that is more than 50 years old. Northwestern University's Kellogg School of Management, set in the Chicago lakefront suburb of Evanston, Ill., offered its first executive education course in 1951. In 1973, the school broke new ground again by offering a first-of-its-kind customized program for US Gypsum, the precursor to USG. Along the way, Kellogg has worked with some of the biggest, most well-known marketers in the world, including General Electric, Motorola, Sears and British Petroleum.