Marketing to Asian Americans
May 26, 2008
They have the fastest population growth rate of all racial groups, the highest median household income, and very high rates of business ownership. And they are trendsetters in many spheres of our national life-including food, healthcare, recreation, education, and cutting-edge, high-tech entertainment, with all these superlatives, they're a marketer's dream.

Research: Uncovering the Gold Mine
May 26, 2008
Marketers sometimes assume that there is little existing research on Asian American consumers. But if you know how to look for it, you'll find much more than you'd expect.

Asian Media: Reaching the Target Reaping the Rewards
May 26, 2008
Twenty years ago, Asian Americans had few choices in how they got news and information from back home. Those living in major markets were able to purchase in-language newspapers made from stories cut and pasted from home-country papers.

Roundtable: Opportunity's Knocking
May 26, 2008
AdweekMedia talked to an elite group of agency executives who specialize in advertising and marketing to Asian Americans to get insider perspectives on their challenges and successes and what we can expect going forward in the field.

Roundtable continued
May 26, 2008
AdweekMedia talked to an elite group of agency executives who specialize in advertising and marketing to Asian Americans to get insider perspectives on their challenges and successes and what we can expect going forward in the field.

Where are the clients?
May 26, 2008
Asian multicultural marketing "exploded" onto the corporate scene in the mid-1980s, when Asians caught the attention of the major telecom companies due to their high use of international calling services. As telecom innovation and offers expanded, Asian consumers remained important to corporate, divisional and regional "bottom lines" as tech-savvy early adopters of technology.