The PMA Shopper Marketing Study: Part I
May 26, 2008
A new study commissioned by the Promotion Marketing Association's newly formed Shopper Marketing Center of Excellence identified broad and growing acceptance of the practice of shopper marketing among both retailers and marketers, as well as a need for closer collaboration between them.

The PMA Shopper Marketing Study: Part II
May 26, 2008
Joint planning is a key component to successful collaboration between retailers and manufacturers. One out of three retailers reported that they do not practice joint planning with their vendors because their planning cycles do not coincide, although less than 10% of manufacturers had the same issue.

The PMA Shopper Marketing Study: Part III
May 26, 2008
Segmentation of shoppers is rapidly growing as a tool for facilitating shopper marketing, but understanding and utilization are uneven. Almost half of retailers surveyed now have shopper segmentations, although two-thirds of manufacturers do not consistently build their programming around them.