Updated: Mars Scraps Snickers SpotJuly 24, 2008 NEW YORK Mars will no longer air a controversial U.K. Snickers spot that some decried as homophobic. The ad shows a man speed walking in an exaggerated manner. Mr. T ultimately blasts the guy with Snickers bars from a huge gun. Read Full Article 
Purely Juice Found Guilty of False AdvertisingJuly 22, 2008 NEW YORK Pom Wonderful is not so wonderful to Purely Juice. The small beverage must pay $1.5 million in damages to Pom Wonderful after a U.S. Federal Court in Los Angeles ruled its marketing was misleading. Read Full Article GSK Merges Anti-Smoking, Anti-Obesity UnitsJuly 21, 2008 NEW YORK GlaxoSmithKline Consumer Healthcare is consolidating its anti-smoking and anti-obesity brands under a single marketing unit in Parsippany, N.J. -- a move that will trigger layoffs. Read Full Article 
All About P&G's New Global Marketing OfficerJuly 17, 2008 NEW YORK Marc Pritchard will take over as global marketing officer for the company next month. He is known for reinvigorating the Cover Girl brand, saving millions by retooling P&G's supply chain. Read Full Article 
Clark Is Poised to Exit AT&TJuly 16, 2008 NEW YORK Wendy Clark, a prime force behind the rebranding of AT&T, is stepping down as svp, marketing for the telecom giant. The company stated that it is beginning a search for her replacement. AT&T spent $1.86 billion on media in 2007, per Nielsen Monitor-Plus. Omnicom Group's BBDO, New York, is AT&T's lead agency. Read Full Article 
P&G's Stengel Preps Exit; Pritchard to Lead MarketingJuly 15, 2008 NEW YORK Procter & Gamble global marketing officer Jim Stengel is leaving the packaged-goods giant after 25 years and will be succeeded by Marc Pritchard, P&G's president of strategy, productivity and growth, the company said today. Read Full Article 
GM to Refocus MarketingJuly 15, 2008 DETROIT General Motors said today that it would reduce and consolidate its marketing and sales budget, including motorsports activity that would likely involve its sponsorship of Nascar. Read Full Article AmEx, 'Project Runway' Forge Integrated PactJuly 14, 2008 NEW YORK American Express is joining the fifth season of Bravo's Project Runway with a major sponsorship that includes an integrated presence for AmEx within the cable show and online. Read Full Article 
This Bud's for Who?July 14, 2008 DETROIT Today's $52 billion purchase of Anheuser-Busch by Belgian brewer InBev will certainly prompt execs in the latter company to hoist a few, but what impact will the move have on A-B's roster of agencies? Read Full Article Martha Stewart, Wal-Mart Craft DealJuly 10, 2008 NEW YORK Martha Stewart is headed to Wal-Mart. Or, rather, two new assortments from Martha Stewart Living Omnimedia are. Read Full Article 
Pharma Group Issues GuidelinesJuly 10, 2008 NEW YORK Those free promotional drug company pens that litter the desk of your doctor's office could possibly become rare collectibles. Read Full Article Blockbuster Appoints Johnson CMOJuly 09, 2008 NEW YORK Blockbuster today named Rebeca Johnson CMO to lead the video rental chain's overall branding and marketing efforts. Read Full Article Diageo's McMahan In as Heineken CMOJuly 08, 2008 CHICAGO Christian McMahan, a former Diageo-Guinness USA executive, will take over the marketing reins for Heineken USA. He succeeds departing CMO Ken Kunze. Read Full Article 
Activision-Vivendi to Shake Up Games BizJuly 08, 2008 NEW YORK Activision shareholders Tuesday are expected to approve a merger with Vivendi Games that will allow the deal to close within days and create a new top dog in the fast-growing video gaming world. Read Full Article 
Pepsi's CMO Prepares to ExitJuly 03, 2008 NEW YORK Pepsi-Cola North America svp, CMO Cie Nicholson is leaving the company. Nicholson has served as the soda giant's marketing chief since 2005. Read Full Article 
Study: E-mail Tops Among DR ToolsJuly 03, 2008 DETROIT E-mail is now the most popular form of direct response marketing, per a survey of large U.S. corporations conducted by Direct Partners. Read Full Article Survey: TV Ties Boost Online ContentJuly 02, 2008 LOS ANGELES Online content tied to television viewing is rising in value as a means to reach potential buyers of new vehicles, according to a J.D. Power and Associates study released today. Read Full Article 
Telemundo, Ford Strike PactJuly 01, 2008 NEW YORK Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami. Read Full Article 
Unlucky Penney: Epoch Caught With Its Pants DownJune 30, 2008 NEW YORK The flap surrounding the spot in the name of JC Penney that won a bronze Lion at Cannes, only to be withdrawn after Penney said it never approved the ad and it never aired, brought to the fore the problem of speculative or scam ads being submitted to awards shows. And although some suggested, for example, that the International Advertising Festival create a new category for spec work, it's clear that there's no easy answer to something that's been going on for a long time. Read Full Article
Update: A-B Rejects InBev's $46.3 Bil. OfferJune 27, 2008 CHICAGO Anheuser-Busch has declined InBev's $46.3-billion acquisition bid this week, calling the offer "financially inadequate." Read Full Article 
Microsoft Names IEB Marketing ChiefJune 25, 2008 NEW YORK Microsoft has appointed Michael Delman vp, global marketing of its Interactive Entertainment Business, focusing on the Xbox and Microsoft Game Studios divisions. Read Full Article 
Coalition Urges FCC to Adopt Product Placement RulesJune 20, 2008 DETROIT A coalition of 23 consumer and advocacy groups Thursday sent a letter to the chairman of the Federal Communications Commission, proposing an action that would force the agency to listen to public concerns over advertising. Read Full Article 
Why Nike Embraces Brand UtilityJune 18, 2008 CANNES, FRANCE When Nike global director of digital media Stefan Olander looks at the Web, he doesn't see an ad medium, though Nike runs its share of banner ads. Instead, he sees a chance to build Nike's brand by providing valuable services. Read Full Article Armani Wears It Like BeckhamJune 17, 2008 NEW YORK The global brand that is David Beckham will add another marketing brick to its wall this week when the international soccer star is featured in a campaign for Emporio Armani, New York. Read Full Article 
The Global DietJune 16, 2008 To see how global the sourcing of food ingredients has become, look no further than the juice in your child's lunch box. Apples, an iconic ingredient long the stuff of all-American pies, now come from the orchards of growing regions like Shaanxi province. Read Full Article
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June 23, 2008
Raldon Lumpkins, 20, hits the streets of San Francisco today. His mission is to produce articles, blogs and videos of concern to young voters interested in the upcoming presidential election. The work is for the nonprofit Rock the Vote, which uses music, pop culture and new technologies to engage young people in the political process. And the tool he'll wield to produce it is an AT&T Samsung BlackJack II personal digital assistant, equipped with, among other things, a 2-megapixel camera, GPS, 3-D graphics and, of course, text messaging. Read Full Article
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The World of 'Green Advertising'
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
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New World Stages, Worldwide Plaza, New York
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