Microsoft, Facebook Focus on SearchJuly 24, 2008 NEW YORK Microsoft said it would provide search functionality and search advertising on Facebook as part of an extension of the ad partnership forged by the two companies in 2006. The deal, announced at Facebook's f8 Developer Conference in San Francisco, represents an opportunity for Microsoft to boost its anemic share in the space -- though it may not provide a financial windfall. Terms of the deal were not disclosed. Read Full Article 
Study: Ads for Web Videos Is a Fair TradeJuly 24, 2008 NEW YORK A vast majority of consumers find advertising a reasonable tradeoff for free online video content, per data from Motion, Ipsos MediaCT's ongoing digital video tracking study. Read Full Article 
ManiaTV Cuts 4 Deals for Comedy on DemandJuly 24, 2008 NEW YORK Young-male-centric original content hub maniaTV has signed four deals to develop new series that will potentially populate the Web site's growing Comedy on Demand channel. Read Full Article 
TiVo, Amazon Team UpJuly 23, 2008 NEW YORK The old-fashioned tradition of shopping from your TV set got a booster shot Tuesday when Amazon said it had teamed with TiVo to make the practice easier than ever. Read Full Article 
Brands Get Social for OlympicsJuly 22, 2008 NEW YORK With the Olympic Games just a month off, some brands are looking to extend their sponsorships with social media programs. Lenovo has created 100 athletes' blogs in an attempt to align itself with some less mainstream sports. Read Full Article 
Publicis Buys Korean I-ShopJuly 22, 2008 BOSTON Publicis Groupe continues to build its digital offering and expand in Asia through the acquisition of Portfolio, an interactive marketing shop in South Korea. Read Full Article Facebook Changes Ad PlacementJuly 21, 2008 NEW YORK Facebook has unveiled a new design that changes the way the social networking site displays ads to users. Read Full Article 
Yahoo!, Icahn Strike TruceJuly 21, 2008 NEW YORK Yahoo! has reached an agreement with financier Carl Icahn that will expand its board to include Icahn and two of his proposed directors while leaving Yahoo!'s current executive team in control. Read Full Article 
'Sporting News' Debuts Digital DailyJuly 21, 2008 NEW YORK Sporting News will launch a daily editorial product that will be e-mailed each morning to a list of subscribers in a hybrid format the company calls a "daily digital sports newspaper." Read Full Article 
Will Economic Downturn Sink Digital?July 18, 2008 NEW YORK While the economy sputters toward recession and is by most accounts headed for several rough quarters, there are mixed signs how much this will affect the online ad industry. Read Full Article 
Pandora Scores on iPhoneJuly 18, 2008 NEW YORK Internet radio upstart Pandora has streamed 3.3 million songs to iPhone users since the debut of its new mobile application. In fact, the company has attracted a new iPhone listener every two seconds since the launch. Read Full Article 
Yahoo!'s Yang to Shareholders: Don't Trust IcahnJuly 17, 2008 NEW YORK Yahoo!, Microsoft and maverick investor Carl Icahn have written each other more letters this summer than most kids do at sleep-away camp. In the latest public missive, Yahoo! CEO Jerry Yang and chairman Roy Bostock warned the company's shareholders: Icahn is not your friend, and cannot be trusted. Read Full Article
Meebo Brings Ads to IM ConversationsJuly 17, 2008 NEW YORK Advertisers often clamor to become part of consumer conversations. Web messaging service Meebo is offering them that opportunity by injecting ad messages into online chat. Read Full Article 
YouTube Partners With TiVoJuly 17, 2008 NEW YORK Just what the television industry needs: increased competition from those wacky YouTube videos that 68 million people watch every month. Only now, it will be easier than ever to view them on television screens. Read Full Article 
YouTube, Lionsgate in Ad PactJuly 17, 2008 NEW YORK Lionsgate has signed a deal with Google's YouTube that will establish unprecedented cooperation between a film studio and the video-sharing Web site. Read Full Article 
TM Digital Vet Goes to RichardsJuly 17, 2008 NEW YORK TM Advertising chief innovation officer James Hering has left the shop to join independent The Richards Group. Read Full Article NBCU's iVillage Partners With BlogHerJuly 16, 2008 NEW YORK NBC Universal's iVillage has inked a content sharing partnership with the women-centric blogging network BlogHer, which as part of the companies' new relationship will receive $5 million in series B investment from both NBCU's parent company General Electric and the venture capital firm Venrock. Read Full Article 
Viacom: It's Not Who, but How ManyJuly 16, 2008 NEW YORK If you watch Comedy Central clips of Jon Stewart on YouTube, your secret is safe from Viacom. Read Full Article 
Yahoo!'s Search Rates to Surge, Report SaysJuly 15, 2008 NEW YORK When Yahoo! said that it planned to expand its search partnership with Google, ad buyers were worried. Now, a new report appears to confirm their fears, as it predicts that Yahoo!'s search ad rates are set to surge. Read Full Article 
Why Brands Need a New Kind of LeaderJuly 14, 2008 As conversations with customer matter more, brands seek social-media evangelists. Once thought of as an interesting new media channel, social media is increasingly seen as a catalyst for changing how companies operate. Read Full Article Veoh to Bring Behavior to Video AdsJuly 14, 2008 NEW YORK The behavioral targeting market has taken off for online display ads. Upstart Web video network Veoh sees the opportunity to do the same for video. Read Full Article 
Yahoo! Rejects Microsoft ProposalJuly 13, 2008 NEW YORK Yahoo! has rejected a restructuring and joint acquisition offer from Microsoft and Carl Icahn that came with a deadline of less than 24 hours. In a statement Saturday, the online firm said the joint proposal was made Friday night and called for the acquisition of Yahoo!'s search services by Microsoft, while Icahn and a slate of board members would have run the company's business units. Read Full Article
Big Media Launch iPhone AppsJuly 11, 2008 NEW YORK A slew of major media companies have launched new applications for Apple's latest iPhone. NYT, IGN, Bravo and AOL are on board. Read Full Article 
Deal Makes Turner, Yahoo! TeammatesJuly 11, 2008 NEW YORK Turner Sports will provide video and text content to Yahoo!'s NBA, golf and Nascar channels in a partnership whereby Turner will manage ad sales and the two companies will share revenue. Read Full Article 
Hearst, MSN Prep Food SiteJuly 09, 2008 NEW YORK Hearst Magazines has become the latest publisher to jump into the online food space, joining with longtime syndication partner MSN to create a food site, Delish.com. Read Full Article
|
ADWEEK DIGITAL DAILY
A morning briefing of most important interactive news stories.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Buzz Marketing is All the BuzzVideo advertising and buzz marketing are making quite a scene in the advertising world. In fact, they are quickly becoming the buzz words of the industry. Advertising's news sources are dedicating full pages to these latest digital phenomenon’s and Adweek is leading the pack. |
Video
ADVERTISEMENT
Media
Clear Channel Deal Wins Approval
July 25, 2008
NEW YORK Clear Channel shareholders Thursday approved the $17.9 billion buyout by Bain Capital and Thomas H. Lee Partners. About 97 percent of the shares voted were cast in favor of the going-private transaction. Read Full Article
ADVERTISEMENT
Community
The World of 'Green Advertising'
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
Read Full ArticleMore Guest Columnists
Cultural Movements Usurp Traditional Marketing
I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.
Read Full ArticleMore Guest ColumnistsFOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
Commercial Closet Association recognizes the best gay and lesbian advertisements of 2007.
July 28, 2008 - July 28, 2008
New World Stages, Worldwide Plaza, New York
At The Roundtable
AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts.