Clear Channel Deal Wins ApprovalJuly 25, 2008 NEW YORK Clear Channel shareholders Thursday approved the $17.9 billion buyout by Bain Capital and Thomas H. Lee Partners. About 97 percent of the shares voted were cast in favor of the going-private transaction. Read Full Article 
Sirius-XM Merger Nears ApprovalJuly 24, 2008 NEW YORK Seventeen months and a slew of concessions later, the Federal Communications Commission is poised to officially grant permission for the only two U.S. satellite radio operators to merge. Read Full Article MTV Tr3s' GM to Join 'People en Espanol'July 24, 2008 NEW YORK Lucia Ballas-Traynor, svp, gm of MTV Tr3s, has been appointed publisher of People en Espanol, Time Inc. Entertainment Group president Paul Caine announced today. Read Full Article 
Nielsen, WKH in Data VentureJuly 24, 2008 NEW YORK Wolters Kluwer Health and the Nielsen Co. have formed the Healthcare Consumer Informatics Alliance. The goal is to provide data combinations to make healthcare marketing and media plans more effective. Read Full Article 
NYT Seeks to Control CostsJuly 23, 2008 NEW YORK The New York Times Co. will keep turning the screws to tighten costs as the company -- along with every other newspaper player -- tries to weather the economic slump affecting newspaper ad revenue. Read Full Article 
CBS Radio in Web Video PushJuly 23, 2008 NEW YORK Moving radio one step closer to a visual medium, CBS Radio said it would launch a new video platform for its stations' Web sites. Read Full Article 
CBS: 46% of TV Audience Watch Net's Shows OnlineJuly 22, 2008 NEW YORK CBS has provided more evidence to support the oft-repeated theory that streaming full-length episodes of prime-time series is mostly additive for broadcast networks and does little to threaten TV viewing. Read Full Article 
Morningstar to Exit the CW for MLB StartupJuly 22, 2008 NEW YORK Bill Morningstar, evp, ad sales at the CW, is departing the network, according to sources who say that he is headed for the cable sports net that is being launched by Major League Baseball in January 2009. Read Full Article 
Apple's Latest Guidance Rattles Wall StreetJuly 22, 2008 NEW YORK Apple blew past quarterly earnings expectations and sold far more iPods than many had predicted only to see its stock plunge as much as 11 percent in after-hours trading Monday. Read Full Article 
NBCU 90% Sold Out of Olympics Ad InventoryJuly 21, 2008 NEW YORK NBC Sports sales today said NBCU TV networks are 90 percent sold out of their Summer Olympics ad inventory, having sold $900 million worth of ad time. Reaching $1 billion would break previous sales records for Olympics telecasts. Read Full Article 
Court Tosses Out CBS Indecency FineJuly 21, 2008 PHILADELPHIA A federal appeals court on Monday threw out a $550,000 indecency fine against CBS Corp. for the 2004 Super Bowl halftime show that ended with Janet Jackson's breast-baring "wardrobe malfunction." Read Full Article 
Inside OMD's ReorganizationJuly 21, 2008 NEW YORK A little more than two months ago, Intel awarded its $300 million media account to Omnicom's OMD. During the pitch, Page Thompson (shown), OMD's North American CEO, presented the shop's new approach to doing business, the result of a complete overhaul of the agency's operations. Read Full Article 
Titans Clash in Court Over 'Project Runway'July 17, 2008 NEW YORK Jeff Zucker, president and CEO of NBC Universal, and Harvey Weinstein, co-chairman of The Weinstein Co. (TWC), offered colorful and conflicting testimony Thursday at a hearing in New York State Supreme Court -- the first public skirmish in their dispute over the hit Bravo program Project Runway. Read Full Article 
Is the Super Bowl Still a Strong Ad Buy?July 16, 2008 NEW YORK In a weakened U.S. economy is advertising in the Super Bowl worth the investment? Research undertaken by the National Football League says (an unsurprising) yes, though others caution it may not be a good play for many advertisers. Read Full Article
NBC Eyes Olympic Sales RecordJuly 15, 2008 NEW YORK With the opening ceremony of the Beijing Olympics less than a month away, NBC Universal is close to earning a gold medal of its own. It's likely that NBCU will rake in north of $1 billion in ad revenue. Read Full Article 
The Clamor for Commercial RatingsJuly 14, 2008 NEW YORK Back in April, MTV media shop MindShare and its client Unilever co-produced a microseries starring Alicia Keys (shown) designed to support the launch of a new Dove body-wash product called Go Fresh. The series, which aired in commercial pods during episodes of MTV's hit series, The Hills, did something that traditional commercials on MTV (and many other cable channels for that matter) rarely did in the past: It retained between 93 percent and 100 percent of its program audience. Read Full Article Will Editors Bend for Advertising Dollars?July 14, 2008 NEW YORK Advertisers are putting the heat on publishers to cross the church-state DMZ. Read Full Article WPP Continues With Its Pursuit of TNSJuly 14, 2008 NEW YORK Agency competitors of WPP have worried for years about possible conflicts of interest arising from the holding company's acquisition of market research assets, such as Millward Brown and Kantar. They've wondered privately if WPP agencies get better pricing for their services. Read Full Article 
Studios, SAG Still Can't AgreeJuly 11, 2008 LOS ANGELES After a five-hour meeting between the Screen Actors Guild and the studios Thursday, Hollywood is basically back where it started when talks began on April 15: without a new actors contract. The studios said Thursday that SAG officially rejected their final offer. The guild insists that just isn't so. Read Full Article 
Hispanic Ad Spend Up 3% in '07July 11, 2008 NEW YORK Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo's mun2 as measured media. Read Full Article Magazine Ad Pages Fall 7.4% in First HalfJuly 11, 2008 NEW YORK Magazine ad-page and revenue declines have worsened as the year has progressed, with the continued economic downturn prompting marketers to cut spending, particularly in the pharmaceutical and cosmetics categories. Read Full Article Guardian Acquires ContentNext MediaJuly 11, 2008 NEW YORK In a bid to expand its U.S. footprint, British publisher Guardian News & Media acquired ContentNext Media, the online media hub best known for its flagship PaidContent.org. Read Full Article 
TargetCast: Prime Ad Rates Dip 11%July 10, 2008 NEW YORK An analysis by independent media agency TargetCast shows the average cost per unit for a prime-time commercial on the broadcast television networks in the second quarter declined by 11 percent. Read Full Article
'Big Brother' Branches OutJuly 10, 2008 NEW YORK When the CBS summer reality show Big Brother returns to the air beginning July 13, it will include a redesigned Big Brother Web site on CBS.com, as well as other expanded multimedia elements. Read Full Article 
Could AMC's Buzz Boost 'Mad Men'?July 10, 2008 LOS ANGELES Mad Men creator Matthew Weiner hopes for bigger ratings for the ad-agency drama this season in the wake of cable net AMC's growing popularity. Read Full Article
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Microsoft, Facebook Focus on Search
July 24, 2008
NEW YORK Microsoft said it would provide search functionality and search advertising on Facebook as part of an extension of the ad partnership forged by the two companies in 2006. The deal, announced at Facebook's f8 Developer Conference in San Francisco, represents an opportunity for Microsoft to boost its anemic share in the space -- though it may not provide a financial windfall. Terms of the deal were not disclosed. Read Full Article
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The World of 'Green Advertising'
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
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Cultural Movements Usurp Traditional Marketing
I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.
Read Full ArticleMore Guest ColumnistsFOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
Commercial Closet Association recognizes the best gay and lesbian advertisements of 2007.
July 28, 2008 - July 28, 2008
New World Stages, Worldwide Plaza, New York
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