Horror Helmers Do Comedy for Xbox LiveJuly 23, 2008 SAN DIEGO Safran Digital Group and Microsoft have struck a deal through which some of the leading directors in horror/supernatural filmmaking will try their hands at comedy as the first original programming on Xbox Live. Read Full Article 
'Dark Knight' Promo Goes AwryJuly 18, 2008 NEW YORK A Dark Knight promotion, featuring a chocolate cake wired to look like an explosive device, prompted a San Antonio news station to call in the bomb squad earlier this week. The cake was the culmination of three-week-long buzz-building campaign aimed at the local media. Read Full Article Warner Music, SendMeMobile in PactJuly 17, 2008 NEW YORK Warner Music Group has partnered with SendMeMobile, in an effort to connect Warner artists with fans via SendMe's various platforms. Read Full Article Red Bull Launches Content CompetitionJuly 16, 2008 NEW YORK Red Bull has teamed with Filmaka, a global platform created by Hollywood executives as a place where undiscovered filmmakers can showcase their talent, to sponsor a six-week competition that will result in short films the energy drink maker will seek to distribute -- and potentially combine with its own content. Read Full Article Samsung Takes Users Out to the BallparksJuly 16, 2008 NEW YORK Samsung, in an effort to interest the male, 18-34 demographic in its new Instinct handset device, has partnered with Break.com to create a three-part series providing virtual tours of three Major League Baseball stadiums. Read Full Article 
Xbox Pacts With NetflixJuly 15, 2008 LOS ANGELES Microsoft kicked off the E3 video game conference here on Monday by announcing a deal with Netflix to enable Xbox 360 owners to play movies on demand through their consoles. Read Full Article 
Yahoo! Bolsters Ad-Supported GamesJuly 10, 2008 NEW YORK Yahoo! plans to roll out more than 400 free ad-supported casual games on its own gaming site and multiple partner sites by the end of this year -- and to facilitate that rollout, the company has partnered with in-game advertising firms Double Fusion and NeoEdge. Read Full Article 
Office Media Network Sees ExpansionJuly 08, 2008 LOS ANGELES Office Media Network is expanding the marketing opportunities of the Wall Street Journal Office Network to include more live demonstration tie-ins, said Jim Harris, CEO. Read Full Article Horizon Creates Geico Integration for WiiJuly 08, 2008 NEW YORK Horizon Media has created a Nintendo Wii integration for client Geico, which will leverage its appeal in the recently launched Big Beach Sports game. Read Full Article 
Davie Brown Expands Into Travel SpaceJuly 03, 2008 LOS ANGELES Expanding into the travel and leisure space, Omnicom Group's Davie Brown Entertainment has added Westin Hotels & Resorts to its roster, according to Nancy Mammana, vp in DBE's New York office. Read Full Article 
Red Bull Park Plans 'Consumer Experience'July 03, 2008 NEW YORK Red Bull New York has hired Formation Sports & Media Marketing to handle commercial partnership sales for Red Bull Park, a soccer venue that will offer marketers high-tech opportunities. Read Full Article 
Captivate Elevator Content to Play on DesktopsJuly 02, 2008 NEW YORK Captivate Network is providing content to the desks of its elevator riders through six recently launched blogs that amplify topics featured on its elevator screens. Read Full Article 
Don't Touch That DialJuly 02, 2008 LOS ANGELES Whether using a split screen to keep the action going or recruiting celebrities to star in ad-sponsored micro-series, networks are continuing to experiment with ways to keep viewers tuned in during commercial breaks. Read Full Article 
MEN7 and Red Bull Prepare for 'Action'July 01, 2008 NEW YORK MEN7, a multiplatform lifestyle and entertainment network that debuts July 3, has partnered with Red Bull to create a branded entertainment Web series, DNA of Sport. Read Full Article GSTV Pumps Up 15-Second Spots as Best for Ad RecallJune 30, 2008 NEW YORK Gas Station TV is hitting the road with a new study to encourage advertisers to switch from 30-second spots, a standard TV unit, to shorter lengths. Conducted by Nielsen for GSTV, the study's results, to be released today, showed recall for 15-second commercials, and even 10-second spots, was superior. Read Full Article Wise Teams Up With Red Sox, MetsJune 25, 2008 NEW YORK Through July 13, Wise Snack Foods is sending out its "Snack Squad" to local neighborhoods in Boston and New York. Teams of brand ambassadors will hand out Wise-branded game pieces that offer branded merchandise and baseball-themed prizes. Read Full Article 
One Laptop per Child Beats the OddsJune 23, 2008 When Nicholas Negroponte launched One Laptop per Child, he was variously called an idealist and an imperialist for his idea: a nonprofit initiative to help the world's poorest countries disseminate laptops to children -- at $100 per unit. Read Full Article 
Davie Brown 'Gets Smart' for Sierra MistJune 20, 2008 LOS ANGELES When the Davie Brown Entertainment agency launched 23 years ago, remembers Tom Meyer, president, a deal with longtime client Pepsi could be as simple as getting a brand label seen on a popular television show or in a movie. Read Full Article 
'Love Guru' Gets Mobile GameJune 20, 2008 EDINBURGH, SCOTLAND Cellphone entertainment company Player X has extended its relationship with Paramount Digital Entertainment, teaming up to create a mobile game based on Mike Myers film The Love Guru. Read Full Article 
CBS, EcoMedia Extend 'Zone'June 19, 2008 NEW YORK CBS and EcoMedia, a nontraditional media company that sets aside 50 percent of its ad revenue to fund environmental projects, are combining resources to work with local governments in improving the quality of life in key markets. Read Full Article 
PwC: Video Game Market to SoarJune 18, 2008 NEW YORK The video game industry is expected to shoot from $42 billion in global sales last year to more than $68 billion in 2012, according to an upcoming PwC study. Read Full Article
IGA: Most Gamers Are OK With In-Game AdsJune 17, 2008 NEW YORK The vast majority of gamers are fine with seeing ads placed within video games, and those ads pack more punch for brands than messages appearing in traditional media, according to a comprehensive study released by top vendor IGA Worldwide. Read Full Article Peacock Fund Takes Bigpoint StakeJune 12, 2008 NEW YORK GE and NBCU's Peacock Equity Fund, together with European private-equity group GMT Communications Partners, have agreed to a $110 million majority buyout of Bigpoint, a European provider of free browser-based multiplayer online games. Read Full Article 
MySpace Collaborates With CoelhoJune 11, 2008 NEW YORK News Corp.'s MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello. Read Full Article Property Damage: Licensing Industry SagsJune 09, 2008 LOS ANGELES Politicians stumping for high office aren't the only ones talking about the sluggish economy, through-the-roof gas prices and the mortgage meltdown. It's top-of-mind with property owners and their licensing partners as the annual Licensing International Expo (better known as the Licensing Show) opens this week in New York before its cross-country move to Las Vegas next summer. Read Full Article
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On Message
June 23, 2008
Raldon Lumpkins, 20, hits the streets of San Francisco today. His mission is to produce articles, blogs and videos of concern to young voters interested in the upcoming presidential election. The work is for the nonprofit Rock the Vote, which uses music, pop culture and new technologies to engage young people in the political process. And the tool he'll wield to produce it is an AT&T Samsung BlackJack II personal digital assistant, equipped with, among other things, a 2-megapixel camera, GPS, 3-D graphics and, of course, text messaging. Read Full Article
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The World of 'Green Advertising'
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
Read Full ArticleMore Guest Columnists
Cultural Movements Usurp Traditional Marketing
I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.
Read Full ArticleMore Guest ColumnistsFOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
Commercial Closet Association recognizes the best gay and lesbian advertisements of 2007.
July 28, 2008 - July 28, 2008
New World Stages, Worldwide Plaza, New York
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