On MessageJune 23, 2008 Raldon Lumpkins, 20, hits the streets of San Francisco today. His mission is to produce articles, blogs and videos of concern to young voters interested in the upcoming presidential election. The work is for the nonprofit Rock the Vote, which uses music, pop culture and new technologies to engage young people in the political process. And the tool he'll wield to produce it is an AT&T Samsung BlackJack II personal digital assistant, equipped with, among other things, a 2-megapixel camera, GPS, 3-D graphics and, of course, text messaging. Read Full Article Warner Bros. TV Inks Web DealsJune 12, 2008 NEW YORK The Warner Bros. Television Group has announced a string of distribution deals for the company's recently launched Web video reincarnations of The WB brand. Read Full Article Glam Launches Distribution PlatformMay 29, 2008 NEW YORK Glam Media has launched a video distribution platform that will receive content from programmers including Sony BMG, E! Online, Lifetime Networks and TV Guide Broadband. Read Full Article Blockbuster Plots In-Store DownloadsMay 29, 2008 NEW YORK Blockbuster will launch in the coming month a pilot test of in-store kiosks that will allow consumers to download movies onto portable devices in two minutes. Read Full Article 
Deflating a MythMay 12, 2008 It sounds so lovely: Companies rescue our put-upon planet by making their operations environmentally sound and offering green products. And they get rich as consumers reward them for this virtuous behavior. There is even a ready-made phrase for it, "doing well by doing good," which no doubt has been reduced to the acronym DWBDG in many corporate memos. The catch, to judge by research we'll get to in a moment, is that consumers won't necessarily be eager to play along. Read Full Article 
24/7 Partners With MindsetApril 29, 2008 NEW YORK 24/7 Real Media has announced a partnership with Mindset Media -- a company that creates consumer profiles of Web users -- that will enable the firm to provide advertisers with the ability to target ads based on their users' personality traits. Read Full Article 
The Skinny on Male 'Dieting'April 07, 2008 On a recent Friday morning, Bill Cohen, 40, walked into an office in midtown, removed his Green Bay Packers jacket, belt and shoes, and stepped onto a scale. One of eight Weight Watchers' meeting offices in Manhattan (and about 50,000 weekly meetings worldwide), the room was filled with plastic chairs, motivational posters and Weight Watchers brand foods and pedometers. Read Full Article 
Best Face ForwardMarch 17, 2008 The photo spread in Maxim's July 2007 issue was standard "lad-mag" stuff: leggy models in barely-there bikinis posing seductively against a backdrop of sun, sea and sand. Accompanied by equally provocative text, the five-page feature delivered ample doses of brazen sexuality and exotic scenery. It was yet another month and another far-flung location to pique the interest of Maxim's 2.5 million young male readership. Read Full Article 
One to Grow OnMarch 10, 2008 Aveda and Wal-Mart. A few years ago, it would have seemed that these two companies had little in common. One built its brand on natural products and the promise of eco-friendly practices, the other on the promise of low prices. But shortly after Hurricane Katrina, environmental issues became a chief talking point for Wal-Mart CEO Lee Scott, who laid out three environmental goals for the company: to be supplied 10 percent by renewable energy, to create zero waste; and to sell products that sustain not only company resources, but the environment. Read Full Article 
Hustle and FlowMarch 03, 2008 Americans spend nearly $12 billion a year on bottled water because they think it is a cleaner, more convenient product than tap water. Many young people and high-income consumers also think there is a certain cachet associated with buying bottled water. But several top-selling brands, including Dasani and Aquafina, originate from local municipal water supplies, not pristine alpine springs, and the plastic bottles are damaging to the environment. That's why the adman and public relations expert behind the "Tappening" campaign want to turn the tide in favor of the faucet. Their mission: Make tap water cool again. Read Full Article 
When Tech Is Second NatureFebruary 18, 2008 SAN FRANCISCO You'll know advertising has turned a corner when every creative team consists of an art director, a copywriter and a technology specialist, and ad campaigns matter of factly use technological advances -- as well as words and images -- to leverage a brand. We're not there yet, but we're getting closer, as an increasing number of ads and campaigns prove technology is as powerful a creative tool as a hilarious script, a striking design and an iconic celebrity. Read Full Article 
POV: It's Not Easy Being GreenJanuary 15, 2008 WASHINGTON The Federal Trade Commission has a message for marketers seeking to turn green advertising claims into gold: self-regulate or else. Consumers have become enamored of the idea that they can buy products that harm the environment and still do something good for Mother Earth. Read Full Article Q&A: Faith PopcornJanuary 14, 2008 SAN FRANCISCO Shhhh. Longtime futurist and author Faith Popcorn warns that optimism is passé and brands that trumpet their benefits are hopelessly out of tune with consumers who are sick and tired of marketing's noise. The founder of 33-year-old consultancy BrainReserve, Popcorn explains why she advises marketers such as Target, GE, McDonald's, Tylenol and Nabisco to build their strategies around whispers and honesty rather than hype and shouts. Read Full Article 
Candidates Rethink Web StrategyJanuary 14, 2008 WASHINGTON For all the attention the presidential candidates paid to their Web efforts when launching their campaigns, the contenders may need to rethink their strategies if the sites have little or no impact on voters, as the data generated by a new service that maps political debate in the blogosphere contends. Read Full Article 
BP: Coloring Public Opinion?January 14, 2008 LOS ANGELES You'd think sinking billions into alternate energy would earn any corporation a "green" thumbs up. But if that corporation is also the world's second-largest producer of fossil fuels, there's a lot more explaining to do. Read Full Article The New Brand AmbassadorsDecember 31, 2007 SAN FRANCISCO Remember when citizen journalism was a novel idea? Now, average people armed with video cameras, laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myanmar. Combine this do-it-yourself movement with the idea that every thought and personal event is Facebook-worthy, and it makes sense that citizen marketing is the newest form of consumer activism -- one looked at by marketers as a potential holy grail. Read Full Article
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Microsoft, Facebook Focus on Search
July 24, 2008
NEW YORK Microsoft said it would provide search functionality and search advertising on Facebook as part of an extension of the ad partnership forged by the two companies in 2006. The deal, announced at Facebook's f8 Developer Conference in San Francisco, represents an opportunity for Microsoft to boost its anemic share in the space -- though it may not provide a financial windfall. Terms of the deal were not disclosed. Read Full Article
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The World of 'Green Advertising'
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
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Cultural Movements Usurp Traditional Marketing
I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.
Read Full ArticleMore Guest ColumnistsFOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
Commercial Closet Association recognizes the best gay and lesbian advertisements of 2007.
July 28, 2008 - July 28, 2008
New World Stages, Worldwide Plaza, New York
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