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Visa Goes for Web GoldJuly 14, 2008 LOS ANGELES Visa is modernizing its now 22-year-old Olympic sponsorship with a site (visa.com/ goworld) that permits enthusiasts to post vetted user-generated testimonials of how the games inspired them. Profiles of favorite athletes can also be ordered and delivered via mobile phone and the campaign includes the first spot featuring a Paralympic athlete.Read Full Article Hyundai Turns to HollywoodJuly 14, 2008 LOS ANGELES Faced with the first luxury-car launch in its history -- and given an $80 million budget to boot, almost twice that of any previous new model push -- Hyundai Motor America is turning to Hollywood to explode its bargain-brand image and give it some glamour, said Joel Ewanick, vp of marketing.Read Full Article 
JWT Hangs In to WinJuly 14, 2008 NEW YORK The Microsoft global business solutions review that JWT won two weeks ago was quick: roughly a month from start to finish. But JWT New York had worked hard to stay in front of Microsoft marketing execs after losing a previous review seven months before.Read Full Article Euro RSCG Moves Into Music BizJuly 14, 2008 NEW YORK Euro RSCG's acquisition last week of startup music label The:Hours further illustrates how the music and advertising industries are increasingly rubbing shoulders, with both seeking to develop new business models, along with new sources of revenue and exposure.Read Full Article |
Digital
Why Brands Need a New Kind of Leader
July 14, 2008
As conversations with customer matter more, brands seek social-media evangelists. Once thought of as an interesting new media channel, social media is increasingly seen as a catalyst for changing how companies operate.Read Full Article
How VivaKi Positions Publicis for Digital Age
June 30, 2008
NEW YORK Digitas was one the largest independent digital shops in the U.S. when Publicis acquired it 18 months ago for $1.3 billion. Now, as part of a sweeping reorganization of Publicis Groupe's media assets, plans call for Digitas to evolve into a third global media brand.Read Full Article
Few Shops Practice Paid Search Skills
June 30, 2008
NEW YORK Using paid search to market brands is so fundamental that it's self-evident. However, that's not necessarily the case when it comes to building agency brands.Read Full Article
Yahoo! Turns to Google for Help
June 16, 2008
NEW YORK Yahoo! announced last week that it had struck a search advertising deal with rival Google, betting it can increase revenue through the arrangement and still pursue its strategy of marrying search and display advertising.Read Full Article
You've Lost That Selling Spirit
July 14, 2008
Television commercials are losing their ability to sell. This thought came to me after being inducted into the Direct Marketing Association Hall of Fame a few months ago, when someone asked me how TV advertising had changed over the past 40 years.Read Full Article
WOM: Just Don't Do It
July 14, 2008
Much has been said about it. Much has been written about it. There is even an industry association for it. But "word-of-mouth marketing" isn't something you can, should or need to do.Read Full Article
Creative
Converse Turns Up the Noise
July 14, 2008
"Celebrate" and "provoke." Those are the words that Geoff Cottrill, CMO of Converse, uses to describe the advertising strategy of the North Andover, Mass.-based shoemaker. "Our whole mission is to inspire originality and be an advocate and catalyst for creativity," he says.Read Full Article
Agencies Seek the Right Mix
June 30, 2008
At any good agency, in five years there will be little distinction between digital creative executives and their traditional counterparts. At some agencies that is already changing, but not quickly enough to keep pace with technology and consumer behavior. Too often, traditional creatives view the role of digital execs as a back-end resource focused on executing others' ideas. And those in digital have not necessarily thought of their work in big conceptual terms or exerted enough influence over the creative process or with clients. (R/GA's Robert Rasmussen is shown.)Read Full Article
Features
Double Vision: The Race Issue Revisited
July 14, 2008
Writing just over 100 years ago, W.E.B. Du Bois famously declared that "the problem of the 20th century is the problem of the color line." Now, with polls indicating the U.S. is as likely as not to make Barack Obama its president, it's clear the line has blurred. But does the problem remain?Read Full Article
Media
WPP Continues With Its Pursuit of TNS
July 14, 2008
NEW YORK Agency competitors of WPP have worried for years about possible conflicts of interest arising from the holding company's acquisition of market research assets, such as Millward Brown and Kantar. They've wondered privately if WPP agencies get better pricing for their services.Read Full Article
Will Editors Bend for Advertising Dollars?
July 14, 2008
NEW YORK Advertisers are putting the heat on publishers to cross the church-state DMZ.Read Full Article
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Community
The World of 'Green Advertising'
If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.
Read Full ArticleMore Guest Columnists
Cultural Movements Usurp Traditional Marketing
I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.
Read Full ArticleMore Guest ColumnistsFOURTH ANNUAL IMAGES IN ADVERTISING AWARDS
Commercial Closet Association recognizes the best gay and lesbian advertisements of 2007.
July 28, 2008 - July 28, 2008
New World Stages, Worldwide Plaza, New York
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News
Havas Posts Record 8% First-Half Organic Gain
July 25, 2008
BOSTON Riding strong Asia-Pacific results and surpassing most analysts' expectations, Havas today reported record first-half organic revenue growth of 8 percent to approximately $1.184 billion. (Havas CEO Fernando Rodes Vila is shown.) Read Full Article