 Cannes Lions 08
July 03, 2008
NEW YORK JC Penney CMO Mike Boylson said today that he was satisfied with lead creative agency Saatchi & Saatchi's response to the "Speed Dressing" fracas at Cannes last month.Read Full Article
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Agency Of The Year
March 03, 2008
For its impressive revenue growth, transforming its digital offering into what clients describe as best in class, expanding key diversified offerings and for taking a leadership position on the critical issue of commercial ratings, Mediaedge:cia has been named Adweek's 2007 U.S. and Global Media Agency of the Year.Read Full Article
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Report Card
May 05, 2008
The goal of the Digital Agency Report cards is to present a balanced picture of the field. We chose 10 agencies for report cards, based on their size and market presence. And, while some of the agencies differ in their focus, we aimed to include U.S.-based shops in the same competitive set.Read Full Article
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Media Plan Of The Year
June 16, 2008
It's no secret that we live in a huge media fishbowl, rendered bigger and even more full of life with the advent of consumer-generated content. That reality is really starting to spill over into the world of media planners, who we honor and celebrate with this year's installment of our Media Plan of the Year awards. At least three of the winning plans consciously chose the path they did with the hope and expectation that other media would be interested and offer coverage (read: free impressions).Read Full Article
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Other Special Reports
July 14, 2008
Writing just over 100 years ago, W.E.B. Du Bois famously declared that "the problem of the 20th century is the problem of the color line." Now, with polls indicating the U.S. is as likely as not to make Barack Obama its president, it's clear the line has blurred. But does the problem remain?Read Full Article
July 14, 2008
Perhaps nothing symbolizes the rise of the affluent Latino consumer more than the ascent of high-end tequila. Overall, the category grew 10 percent in 2007 to 7.9 million cases, according to Impact, New York. And the growth is being driven in party by high-end entries like Jose Cuervo's silver Platino, which retails for around $58 for a 750 ml bottle. "There's a whole segment of [affluent] Hispanics who are getting back to their roots, and not just drinking cognac, whiskey or scotch, but tequila," said Rene Valdez, brand manager for Casa Herradura, an upscale tequila that's now being distributed in the U.S. via Brown-Foreman, Louisville.Read Full Article
June 23, 2008
Despite a laundry list of potentially negative influences, the broadcast networks this upfront season have bested themselves yet again, raking in an eye-popping $9.23 billion, just north of last year's take -- thus, all the media attention that's been heaped on this year's negotiations. But what was largely overlooked in that coverage was the strength of the nets in dayparts outside prime time, which, with the exception of evening news, all turned in year-over-year growth in dollar volume. In fact, late night -- a stagnant daypart for many years-this year upped its upfront take versus last year.Read Full Article
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Features
July 21, 2008
NEW YORK As part of its Beijing Olympics push, Coca-Cola tries to forge stronger connections with consumers in a digital program, "Design the World a Coke," that focuses on the social-networking space.Read Full Article
July 14, 2008
"Celebrate" and "provoke." Those are the words that Geoff Cottrill, CMO of Converse, uses to describe the advertising strategy of the North Andover, Mass.-based shoemaker. "Our whole mission is to inspire originality and be an advocate and catalyst for creativity," he says.Read Full Article
July 11, 2008
LOS ANGELES While the audience out there for The X-Files: I Want to Believe remains unknowable, Fox hopes the spooky sequel can become the latest example of a successful "reboot": thawing out a dormant film franchise after years in deep freeze.Read Full Article
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Advertising Strategy Tales
For the latest information on trends in advertising, special reports from around the world, an ad agency directory and more, the advertising community turns to Adweek. If you're looking for information on the "Agency of the Year," the "Media Plan of the Year," international advertising trends, or any other hot industry news, you can count on Adweek to have it covered. No wonder so many advertising executives turn to us for all the latest industry news and special reports.
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