5 Marketing Lessons Burger King Learned From Studying Hackers

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CANNES, France—The King’s in town … and last year’s Marketer of the Year is still a big draw. The line to hear from his minions stretched literally up a flight of stairs and around several corners. Is that really how much we love Whoppers, or have we all been successfully hacked?

Fernando Machado, global chief marketing officer of Burger King, hit the stage at the Lions to address that very question, along with David Miami’s associate creative directors, Juan Javier Peña and Ricardo Casal.

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