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The flurry of climate-related commitments following the 2015 Paris Agreement—laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels—grew oddly quiet in 2023 as many brands dampened their sustainability communications.
Despite climate change’s continued threat, messaging around it has turned into a political and regulatory minefield. But it’s not just culture wars and upcoming elections that have brands spooked—there’s also a cyclical nature to progress that could make this quiet period a productive one.
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