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CANNES, France—If you have a legacy product that has been beloved by generations of parents it might be easy to brush off concerns of a younger generation of parents. Initially, that was the case for CPG giant Johnson & Johnson when new parents were voicing concerns about dyes, scents and other ingredients in Johnson’s baby products. But that’s all about to change.
After listening to those concerns and charging the company to think more like a startup, J&J is removing dyes as well as some ingredients and being more transparent about its scents, J&J CMO Alison Lewis revealed at the Cannes Lions Festival of Creativity.
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