ANA Establishes New Coronavirus CMO Coalition

Top marketers from AB InBev, LVMH, PepsiCo and General Motors are taking part

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Association of National Advertisers has formed a coalition of CMOs, including top marketers from some of the world’s most influential brands, to address the unique challenges facing marketers during the coronavirus pandemic.

“We’re once again turning our leadership community of CMOs into the force for action that our industry needs now,” said ANA CEO Bob Liodice in a statement announcing the coalition today. The group’s “clear and urgent” mission, he added, is to “help chief marketers shape intelligent practices and provide functional guidance through this unprecedented time.”

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in