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The past 18 months have been challenging for businesses across industries. Yet Target managed to rack up significant growth through establishing a brand purpose and quality customer experience.
CMO Cara Sylvester explained how the retailer fostered strong relationships with customers and maintained its growth strategy since 2017 during the Brandweek session Harnessing the Marketing Evolution, moderated by Adweek editor in chief Stephanie Paterik.
The brand’s evolution centers on putting out fewer “big” messages while leaning on affordability and the brand promise of “expect more, pay less.”
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