Athletes Gasp for Oxygen in Nike's Dramatic Ode to Air

Celebrating the stuff you breathe, and the sneakers

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Breathing. Everybody does it, but it’s especially important for athletes.

A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves.

The :60 starts out slow, as each person gears up for the task at hand—a sprint, a swim, a dead-lift, a penalty kick, a free throw and so forth. Before long, they are huffing and grunting as they push it a little further, a little harder.

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